Why women? We work, we play. We laugh, we cry. We do everything we can to Live Well. we eat right, exercise...all the things we're told (at least we try!), we make plans, set goals and establish our priorities in life (and we're on that list), and above all, we persevere. We know the risk of a serious illness like cancer, heart attack or stroke is a reality, and we've seen it happen. We also know that should the unimaginable happen, we have the strength to conquer.

That strength coupled with advances in medicine gives us good odds. More and more, we are surviving.

Ironically, it's the surviving that can cost us our futures.

Surviving brings with it unexpected costs for care and recovery. As women, we need to be extra diligent about our retirement savings because on average, we live longer than men do. The fact is, our money has to last longer.

What can we do? There is a solution - one that very few women are aware of. That realization led us to creating this site. Find out how it all came about in The Live Well story.